Sex+in+Advertising

=Sex in Advertising=

//How much is too much?//


Everywhere you go in today's society, you are bombarded by advertisements. They pop up on our way to work and school, in the halls of school, and on the television when we go home and relax. A very common theme in most advertisements today is the use of sex. But does sex really sell?

According to most experts, it does, and as advertisement budgets increase from year to year, this is evidence alone that it does. The typical example of sex in advertising that would arise in the minds of most Canadian consumers is a beer ad. Beer advertisements are notorious in the marketing and consumer world for their use of beautiful women to market their products.

The below video is an example of a racy beer advertisement. Notice that the woman is the main focus of the ad, not the beer. As well, the advertisement does not mention anything about taste or the qualities of the beer - the woman and her sex appeal is the main focus of the ad.

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