Social+Media

=Social Media=

//The new age of marketing...//
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Every marketing professional you speak to will have their own definition for what social media is and how it is to be utilized in the field. However, some of the most common words used in all definitions include "technology", "social interaction", "sharing", and "opinions". Formally called "social networking tools", applications such as Facebook, Twitter, and LinkedIn all serve a unique purpose to each individual. In the marketing world, social media is used more for collaboration, learning, and promotional purposes. Almost every fortune 500 and large consumer-oriented firm in today's marketplace has either a Twitter or Facebook account (or both if they are more agressive) for use to reach out to their main audience - the consumer.

The pickup of social media in the industry is a particulary exciting one for marketing students approaching graduation, such as myself. Given our generation is so 'experienced' with these social media tools in our everyday life and have begun to learn about their applications in the workplace during our schooling, firms are looking to employ new graduates to institute and establish successful social media strategies in their organizations.

Below, you will see some of the tools used by everyday people and top firms in implementing their social media